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The answer to promoting a healthy life is in how we adopt lifestyle choices. The ‘Generations Against Bullying Social Acceptance PSA’ campaign is a groundbreaking plan to help shape a new positive lifestyle in everyone. This begins with how our children, educational programs and schools affect the results of positive lifestyle choices. This PSA program provides assistance to participating local schools and aftercare programs in communities across the country.

Generations Against Bullying (GAB) provides a proven, comprehensive anti-bullying solution for schools. Our 12-month Upstander Peer Ambassador Program for High, Middle, and Elementary schools will enhance any anti-bully program you have in place.

GAB has chosen to address the problem of bullying in schools by way of a program that energizes students to step in and act when they witness a classmate being victimized. In the GAB program, this is known as becoming an Upstander. Encouraging and training students to take this sort of victim-supportive action is a procedure well-supported in the scientific literature, and its origins date back to the 1960’s.

Following the rather public murder of Kitty Genovese in 1964, social psychologists Bibb Latané and John Darley (1968) undertook a study to find out why none of her neighbors stepped in to help. Out of this study came the “bystander effect,” which holds that in an emergency, the presence of other people discourages any one individual from acting. The reasons for this have been debated, but the bystander effect has been replicated many times and is one of the most robust findings in social psychology.

Please join the fight and become an Upstander today! It’s free to all schools and aftercare programs, in every single neighborhood.

Join the Fight For Social Acceptance Now! Make the choices that make life amazing, and together, we are working to bring real change to the future Generations.

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